Premium Commentary & Analysis
For the majority of us lay people print buying seems like a trick for the anointed few who can piece together a much larger puzzle of production parts. Frank Romano looks at the new world of the print buyer, how it has changed, how they do their jobs, and where congregate to share their secrets.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Frank Romano
Frank Romano has spent over 60 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal or from the hundreds of articles he has written for publications from North America and Europe to the Middle East to Asia and Australia. Romano lectures extensively, having addressed virtually every club, association, group, and professional organization at one time or another. He is one of the industry's foremost keynote speakers. He continues to teach courses at RIT and other universities and works with students on unique research projects.
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Chuck Gehman on Oct 22, 2010
Excellent, concise summary! I have not seen this very important information encapsulated so nicely anywhere else. Thanks Frank!
P.S. Where do we buy Margie's book?
By Frank Romano on Oct 22, 2010
Thanks Chuck
I think she printed it via LuLu.com so it may get on amazon
Best
Frank
By Barry Walsh on Oct 22, 2010
Great conference. My only problem with it is why schedule it to compete with the ad:tech show in NYC? Every printer should be attending one of the two ad:tech conferences held in North America. NYC in November or San Fran in April. It's also held all over the world over the course of the year.
If you are calling yourself a marketing service provider and right now you are asking yourself what ad:tech is all about...you are a poser. If you are calling yourself a print service provider and don't know...you might want to find out.
www.ad-tech.com
I'm attending both. But lamenting I have to miss some of each.