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In the third article of a series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications with some thoughts on how we got where we are and where we are going. This is important background that will help enable print providers and marketing services providers to stay ahead of the curve.
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About David Zwang
David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].
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