TECHNOLOGY OUTLOOK—LABELS & PACKAGING: Are You Ready for Web2Pack?
There is a growing increase in orders for short-run, on-demand packaging to satisfy shifting consumer purchasing requirements and operate at the “speed of retail.” There are also new regulations that dictate the amount of “free space” in a box to reduce packaging waste. Using what has been learned from commercial web2print implementations, there is also a desire to use it for package converter onboarding. David Zwang looks at the current state of Web2Pack
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David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].