Some folks have not gotten their trade show mojo back after the pandemic lockdown year, but after drupa, trade show season kicks off in earnest. Joanne Gore explains how to get your event groove back on and “survive” trade show season.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].