Scratching the Itch of Customer Engagement: Reimagining a Decades-Old Solution to Boost Event Experiences

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Scratching the Itch of Customer Engagement: Reimagining a Decades-Old Solution to Boost Event Experiences

Contributor Joanne Gore looks at how a decades-old print application—scratch-off cards—are being used in combination with interactive technologies to create more immersive experiences for trade shows and other events.

By Joanne Gore Published: July 17, 2023

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About Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].

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