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By making it easier for people to engage with print via a simple, interactive element, QR codes bridge the physical with the digital, teleporting them to their destination in an easy and fun way. Contributor Joanne Gore explains how QR codes transform print from a commodity to a high-value communications tool capable of linking to videos, landing pages, special offers, podcasts, and more.
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About Joanne Gore
Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].
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