Online print is a major growth segment in the printing industry, but its market success has been country- or region-dependent. While in many European countries online print already has double-digit revenue share, in other regions—like Latin America—the share is fairly small. Start-up company Imprimu is preparing to change this, starting from their home base in Panama. Ralf Schlözer takes a look at this new start-up.
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Ralf Schlözeris a technology analyst for print with 30 years’ experience in the industry and a passion for discovering new technologies and print applications.