Expanding Into New Horizons: Why British Interior Brand Art of the Loom Invested in Digital Tech
As digital technologies have evolved, their ease of use and affordability continue to drive the digital disruption of the home furnishings marketplace. In this article, compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, we learn how British firm Art of the Loom has leveraged digital technologies to evolve its offerings over time. The family has been involved in textiles since 1815!
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Debbie McKeegan is the CEO of TexIntel. As a multi-disciplinary creative and renowned digital print pioneer, she holds over 25 years’ experience within the Textile manufacturing industry. An award winning Textile designer, and lifetime manufacturer of printed products for Fashion and Interiors, she has a unique insight that combines creativity with a deep knowledge of traditional manufacturing process and the essential application of disruptive digital technologies.
TexIntel is an Expert Resource that provides independent, authoritative, realtime advice to some of the most innovative creatives and emerging companies in the Home Decor, Fashion, Manufacturing, Digital Print, and Textile Technology Industries. https://www.texintel.com