Editions   North America | Europe | Magazine

WhatTheyThink

Premium Commentary & Analysis

Engagement Sells: Sit in the Sweet Spot of Interactive Print

How people interact with brands may never return to pre-pandemic habits. Innovative marketing efforts will be required to break through the noise of advertising and create an engaging customer experience that drives buying decisions. Contributor Joanne Gore explains how brands that offer interactive print experiences are more likely to be see increases in conversion rates.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected]