Premium Commentary & Analysis
You offer great quality, terrific service, and competitive prices, yet some prospects still won’t work with you. Why? Steven Johnson uses a colorful analogy to show how customer disinterest can come from some unexpected places.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Steve Johnson
Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Rick Lindemann on Aug 10, 2021
Nice article. You really know your poo ;)
By Chris Lynn on Aug 11, 2021
A truth many business owners fail to appreciate: EVERYTHING communicates.
By Steve Johnson on Aug 13, 2021
Sometime (often) the devil is in the details.
Discussion
Only verified members can comment.