Johnson’s World: Thanks, but No Thanks—You’re Worth More Than a Cup of Coffee

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Johnson’s World: Thanks, but No Thanks—You’re Worth More Than a Cup of Coffee

Steven Johnson is underwhelmed by market researchers offering a chance to win an Amazon gift card in exchange for his opinion. In this month’s “Johnson’s World,” he identifies what would make him more likely to respond.

By Steve Johnson Published: May 11, 2021

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About Steve Johnson

Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.