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In biology, “adaptation is the physical or behavioral characteristic of an organism that helps an organism to survive better in the surrounding environment.” When we look at one of the newer requirements of packaging—sustainability—we tend to limit it to the ecological focus, when the more consequential focus relates to adaptation.
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About David Zwang
David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].
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