On Monday, August 12, at 1 pm ET, WhatTheyThink’s fifth annual Technology Outlook series of Webinars kicks off with Production Print Outlook, sponsored by Canon. Join WhatTheyThink contributor Patrick Henry and Inkjet Insight’s Elizabeth Gooding as they assess the current state of offset and digital printing technology and look to the future. Although many have written offset off, it remains a viable and practical production process for shops of all sizes. And the capabilities of today’s presses make the offset process even more economically competitive with digital, be it toner-based or inkjet. At the same time, digital presses have been evolving, and are more competitive than ever with offset in terms of quality and economy. The old question about what process is best for certain run-lengths is becoming more complex.

So, what is the best option for your print business?

In this webinar, Patrick and Elizabeth will discuss the latest trends in today’s print environment, and where offset and digital fit. What are the capabilities of new equipment, and how do they make print businesses more efficient? How is automation changing the face of each print technology? What were some of the major announcements at drupa and what can we look forward to at PRINTING United?

What you’ll learn:

• What are the current trends in the print market and how do offset and digital production address them?
• What are automation options and what impact will automation have on the challenge of hiring and keeping skilled press operators?
• Which new technology releases best demonstrate the potential of offset and digital production?

A complete archive—slides and audio—will be available for download following this session.

Other Technology Outlook webinars include:

• August 13—Labels & Packaging, presented by David Zwang.
• August 14—Software & Workflow, presented by Pat McGrew & Ryan McAbee.
• August 15—Display Graphics & Signage and Textiles & Apparel, presented by Richard Romano & Cary Sherburne.
• August 16—Binding & Finishing, presented by Kevin Abergel & Trish Witkowski.

The Technology Outlook Week webinars are designed to serve as a virtual platform for suppliers to the industry to get their messages out, and for producers to more easily stay up to date with the latest technology announcements as they plan for the future of their businesses. In preparing these Technology Outlook sessions, WhatTheyThink will be relying on some of the industry’s best known and best-connected analysts and thought leaders, who have been and will continue to be in contact with industry suppliers to ensure availability of the best and most current information on each topic area.