The debate over the future of ecommerce is over: it’s quickly becoming one of the primary ways people buy things. Market tracker Statista says that global retail ecommerce sales are expected to grow more than 11% from 2022 to 2025. The US Census Bureau finds that ecommerce accounts for more than 15% of retail sales, a percentage that is only going to continue to grow. As a result, web-to-print is no longer an option: it has become vital for print service providers (PSPs) to have a robust online presence and storefront that customers can use to order printed materials effectively.

However, not all customers are created equal. Selling direct to consumers (B2C) has different requirements than selling to other businesses (B2B) or even the selling to other businesses who sell to consumers (B2B2C). The challenge is to know the needs of your buyers and find a technology solution provider that can deliver on that vision. Enter Customer’s Canvas, Aurigma’s adaptable web-to-print solution. Whether you run a small online storefront or need a large enterprise-grade solution, Customer’s Canvas can be configured in whatever way will work most efficiently for your business.

Join McGrew Group principal and WhatTheyThink contributor Pat McGrew and Pixel Dot Consulting’s Ryan McAbee on Tuesday, January 17 at 1pm EST for an overview of the capabilities of Customer’s Canvas. They will be joined by representatives from Aurigma as well as Customer’s Canvas user Industry Print Solutions (IPS) who will provide insights and offer real-world experiences of working with the software. The session will also feature a live Q&A, allowing attendees to get answers to their own specific questions.

In this webinar, you’ll learn:

• Why web-to-print and online storefronts are becoming vital for print businesses.
• An introduction to Customer’s Canvas, Aurigma’s technology for developing web-to-print sites.
• How Aurigma’s experts work with print businesses to craft Customer’s Canvas into the online solution that is the best fit for the business.
• How Aurigma customer Industry Print Solutions (IPS) successfully integrated Customer's Canvas with the online store for ordering marketing materials like business cards, brochures, notebooks, and other print products.

A full archive of this webinar—both audio and video—will be available for download.