Application Development Is the Key to Spurring Digital Textile Printing Growth
Roman Barba, Market Development Manager, Textiles, for HP says, "When you buy a printer, it's not about the printer itself—it's what you can do with it." This philosophy is a key to HP's application development efforts in sportswear, fashion, decoration, and soft signage. Barba explains how HP approaches each of these markets from an application perspective in this video sponsored by HP.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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