How Do You Avoid B2B/B2C Channel Conflict? Chris Bernat of Vapor Apparel Has Advice
Chris Bernat, Chief Revenue Officer of Vapor Apparel, discusses how his company avoids channel conflict between his B2B and B2C apparel business. The company sells blanks as well as garments printed using dye sublimation. He discusses channel strategy, fabric sourcing, printing technologies, and more, including IT systems that facilitate an accurate just-in-time manufacturing environment for B2C.
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