Specialty Printing Moves Toward the Mainstream

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Specialty Printing Moves Toward the Mainstream

Michael Johnson, VP of Marketing for Nazdar Source One, a distributor to the wide-format printing market, talks to Richard Romano at last month’s ISA Sign Expo about the business opportunities and profitability potential in specialty printing—printing on water bottles and other kinds of promotional materials.

Published on April 11, 2018

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.