Direct-to-Object Printing: How Will It Impact Label Printing?

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Direct-to-Object Printing: How Will It Impact Label Printing?

Ben Adner, CEO of InkCupsNow, talks about the company's ability to digitally print to 3D objects. We observed their equipment in practice at InPrint USA, for cylindrical or other shaped objects with UV inkjet. The devices are suitable for short to mid-sized (up to 10,000 pieces) runs and in many cases will replace labels.

Published on August 28, 2017

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.