Inside the Brand Makeover at NYC's Duane Reade Pharmacy Chain
When equity investors decided it was time to give the 250-store Duane Reade pharmacy chain a brand makeover, they handed the task to Todd Maute and his partners at the CBX branding agency. CBX accomplished it in part by creating five private-label brands that required large volumes of printed packaging. Maute says the experience shows how printing technologies can put powerful branding tools in the hands of brand owners and creatives.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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