Joe Maloy of Polaris Direct Speaks with Cary Sherburne about Business Transformation
Polaris Direct is moving to a white-paper-in strategy for its direct mail business, adding an inkjet line to lift the business from a commodity model to a value-added model that will take the business to the next level. President & COO Joe Maloy talks about this transformation "taking the handcuffs off the marketers," giving them more flexibility in delivering timely, relevant communications.
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