PPA’s Gerhard Märtterer on Marketing Automation

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PPA’s Gerhard Märtterer on Marketing Automation

Nick Gawreluk talks with Gerhard Märtterer from the Programmatic Print Alliance (PPA) about PPA’s mission as it relates to “programmatic print,” aka “marketing automation.”

Published on August 6, 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.