Product Strategy: Printware at drupa 2024

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Product Strategy: Printware at drupa 2024

Tim Murphy, President, Printware Division, Printware, shares the three trends seen at drupa 2024: inkjet is hot; faster, better economics; and that more vibrant colors are highly desirable within the market. All of these can be achieved with inkjet printing.

Published on June 24, 2024

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.