Digital Transformation in Packaging Industry: A Conversation with Christian Zeller

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Digital Transformation in Packaging Industry: A Conversation with Christian Zeller

Christian Zeller, Head of Marketing, BOBST, delve into the industry's shift towards digitalization and connectivity. They introduce BOBST Connect, a data-driven solution for the packaging value chain. The discussion emphasizes an application-centric approach, end products and customer-centricity. They also highlight the global availability of competence centers and ways to connect with sales teams.

Published on June 7, 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.