HP Industrial's Future-Ready Printing Solutions with Marcus Weiss

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HP Industrial's Future-Ready Printing Solutions with Marcus Weiss

David Zwang and Marcus Weiss, General Manager, EMEA - HP Industrial Printing, HP, talk about HP's innovative printing and automation solutions showcased at drupa. They discuss the growing interest in general commercial print and HP's commitment to transforming the perception of print through value addition and customization. HP's holistic approach, which includes integrating existing workflows and openness to third-party integration, is also discussed.

Published on June 7, 2024

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.