Emily Schultz on What's Next in Commercial Print, Direct Mail and Packaging

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Emily Schultz on What's Next in Commercial Print, Direct Mail and Packaging

Emily Schultz, Vice President of Sales and Client Services, John Roberts, a Minneapolis-based printing company, discusses their focus on commercial print, direct mail and packaging. She explores equipment options for efficiency and customer service, emphasizing their expertise in digital printing, data analytics and personalized direct mail. Key topics include sustainability, automation and AI, with a focus on data analysis, reducing human intervention and AI for content creation.

Published on June 5, 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.