Jennifer Kolloczek, EMEA Planning, Marketing & Innovation Senior Director Canon, talks about the highlights of drupa. She discusses 'The Core' concept, the role of inspiration and technology in imaging, and the significance of personalization and brand relevance. She explores print's impact on publishing, retail and consumer behavior, emphasizing the importance of data-driven personalization and education for brands.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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