Revitalizing Print: A Conversation with Thayer Long

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Revitalizing Print: A Conversation with Thayer Long

Thayer Long, CEO of WhatTheyThink, talks about the APTech's rebranding journey and future aspirations. WhatTheyThink's mission to serve the print community, set industry standards and attract the next generation to the industry. The power of print is emphasized, along with the need for its redefinition.

Published on August 20, 2024

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.