Thayer Long, CEO of WhatTheyThink, talks about the APTech's rebranding journey and future aspirations. WhatTheyThink's mission to serve the print community, set industry standards and attract the next generation to the industry. The power of print is emphasized, along with the need for its redefinition.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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