HP's Daniel Martinez at drupa

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HP's Daniel Martinez at drupa

David Zwang talks with Daniel Martinez, Global Head and General Manager, HP Large Format at drupa about markets HP is focusing on with potential for growth: décor, retail and backlit textiles.

Published on May 29, 2024

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.