Shirly Coifman

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Shirly Coifman

Shirly Coifman, Head of Global Strategic Alliances, HP Indigo discusses the advantages of owning an HP Indigo by creating demand with a pull-marketing strategy.

Published on May 29, 2024

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.