More about drupa next age: https://www.drupa.com/en/Program/Forums/drupa_next_age
The Road to drupa: drupa Next Age Content Program Featured in Hall 7
WhatTheyThink's Eric Vessels talks to Deborah Corn about drupa Next Age, a content program she is helping lead that will be featured in Hall 7 at drupa 2024.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Robert Godwin on May 01, 2024
Couple of points
1. Hall 7 is absolutely prime. Last drupa it ended up launching five years of business directly related to contacts made at my booth there.It was called the INNOVATION. So the theme is comsistent with this year's DNA labeling.
2. Deborah, you mention CRAFT In case people wonder what that really means, it is VALUE. Doing things faster and reduction of labor are cost issues. Craft and service profile are the values that too many print operations neglect and end up relying on lowering price.
Have fun!
By Deborah Corn on May 01, 2024
Robert!! I am with you on point 1. A few companies I saw exhibiting in Hall 7 at drupa 2016 are now global players. You got to be IN IT, to WIN IT! As for the craft of printing, we have always been on the same page. The need for speed to market and automation can blur the quality line as reducing jobs to 'sellable' vs SPECTACULAR increases the chasm between craft and commodity. As we create the future together at drupa 2024, I certainly hope some of it is paved with Printspiration!
By Deborah Corn on May 01, 2024
See who is exhibiting and speaking at #drupaDNA here: https://www.drupa.com/en/Program/Forums/drupa_next_age
By Eric Vessels on May 01, 2024
@Deb meant to have that link included under the video. Added it.