Choosing The Right Partner: The Target Report Interview with Mike Kellogg, Century Direct
In this last of our four interviews with Mike Kellogg, he drives home the importance of having an industry-specific advisory group during the sales transaction of Century Direct to Content Critical Solutions. He shares how it's key to understand what you're selling and who you can sell it to. The right partner who knows the business of print, graphics, and mail, as well as the seller's aspirational points, helped them successfully cross the finish line.
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