Product Strategy: The Canon Colorado Series

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Product Strategy: The Canon Colorado Series

In this video sponsored by Canon USA, Rich Reamer, Senior Director of Product Marketing and Planning–Large Format Systems, talks about the changing wide-format application mix, with a growing trend toward customized décor and wallcoverings, for which the Canon Colorado series wide-format printers are well-suited.

Published on November 9, 2023

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.