In the latest episode of “The Printer & The Suit,” Warren Werbitt and Kevin Abergel talk with Al Kennickell, owner of the fourth-generation printing powerhouse the Kennickell Group. Al Kennickell isn't just a printer, he's a living encyclopedia of printing knowledge, enriched with years of hands-on experience. In this episode, they talk about the art of identifying and buying new equipment, how he makes strategic choices for his business, the qualities that make a good OEM sales rep, and the traits that can be a deal-breaker.
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Discussion
By Erik Norman on Jun 26, 2023
Best episode yet. OEM's and their sales people should pay close attention. You guys covered a lot of ground in this one - relationships, power of formal and informal networks, trusting real world operational references, the value of operator friendly equipment, and more. Well done.
By Kevin Abergel on Jun 26, 2023
Thanks Erik, we appreciate the feedback!
By Eric Vessels on Jun 27, 2023
Thanks for the shout out Al!
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