Eversfrank Gruppe’s Gerhard Martterer on Programmatic Printing

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Eversfrank Gruppe’s Gerhard Martterer on Programmatic Printing

Ralf Schlözer talks with Gerhard Martterer of Eversfrank Gruppe about programmatic and variable-data printing. Martterer evangelizes the benefits of programmatic printing to advertisers and marketers and has formed the Programmatic Print Alliance (PPA) in Germany.

Published on March 20, 2023

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.