Product Strategy: VITS International’s Deirdre Ryder on Substrate Diversity
Deirdre Ryder of VITS International talks about increased customer needs for improved digital inks, wider format substrates, higher speeds, and a wider variety of substrates, such as papers, foils, and films. VITS is addressing these needs by designing equipment to run wider formats at faster speeds, as well as improve overall efficiency.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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