David Zwang talks to Tanner Brooks, general manager of Natural State Labels, at Labelexpo Americas. Founded in 2018, Natural State Labels is 100% digital, running two HP Indigo 6900 Digital Presses and three HP Indigo 8000s. They started off in pressure sensitive labels and had so much success they have since expanded into wine labels, adding hot stamping and embossing capabilities and shrink sleeves. Flexible packaging is in the company’s future.
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