The Value of Inkjet Printing in Direct Mail
As we exit the pandemic phase of COVID, direct mail has seen a resurgence, and production inkjet printing is an ideal mechanism for its production. Industry evangelist and WhatTheyThink contributor Pat McGrew talks about the direct mail market in general and the advantages of producing direct mail with HP PageWide production inkjet printers in this video, sponsored by HP.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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