How Do You Change a Market and Market Behavior?

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How Do You Change a Market and Market Behavior?

David Zwang talks to Keren Yakolev, Head of Product & Business Development at HP Indigo, about how HP Indigo has been a leader in changing markets and market behavior in print and packaging. It’s not magic, its a process.

Published on April 28, 2022

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.