Warren Werbitt Goes Printer to Printer with GAA’s John Braceland
This week, Warren talks to John Braceland, one of the founders of the Graphic Arts Alliance (GAA), founded in 2002 as a way for printing and packaging companies to band together, buy raw materials, and save money by taking advantage of vendor cash rebates and discounts that would typically only be available to $100 million companies. Today, GAA is a member-run organization, allowing it to serve the best interests of its members.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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