Weymouth, Mass. – Keypoint Intelligence - InfoTrends is pleased to announce the availability of a new primary research study entitled Market Trends in Print Finishing. In this research, print service providers were surveyed in North America and Western Europe to provide insight surrounding operations, purchasing patterns, and business and sales strategies.

“The finishing of documents is imperative to improve the functionality, quality and overall value of the printed product , and yet the topic rarely receives the attention it deserves”, says German Sacristan, Director of the Production Print and Media group at Keypoint Intelligence – InfoTrends. “Our research focuses on how end users are addressing the different types of finishing issues that they face today, as well as how they can take advantage of the different business opportunities that finishing brings to their businesses in the future.”

This study covers insights and market trends based on three different areas of a printing business. The first area looks at operations and production and provides insights around the PSP production site such as inline vs offline, outsourcing, automation, applications and finishing types. The second area of research focuses on finishing equipment purchasing buying patterns such as budgets, timing, buying criteria, processes, and brand loyalty. The third component of the study consists of business and sales insights and strategies including finishing services growth/decline, win/lost reasons, unique selling points, profits and costs.

To learn more about Market Trends in Print Finishing, please contact [email protected].