Event Sponsored by The Direct Marketing Association and PODi, the Digital Printing initiative -- April 24 at the Javits Convention Center, New York City MILFORD, Conn.--April 16, 2002-- Advanstar and CAP Ventures today announced the 1:1 Marketing Forum, a one-day event focused on providing corporate communicators, sales and marketing professionals, print buyers, and production managers with case studies and examples of successful 1:1 campaigns from companies such as Sun America, industry trends and issues, cutting-edge technologies, and the opportunity to network with both vendors and suppliers. It will take place on Wednesday, April 24 at the Jacob Javits Convention Center in New York City. This special forum is part of the ON DEMAND 2002 Strategy Conference and Exposition, the world's largest event for digital solutions inprinting and publishing. Sponsored by the Direct Marketing Association and PODi, the Digital Printing initiative (PODi), this event is designed to provide marketing communications professionals with actionable, "real-world"information. Attendees will learn about both Business-to-Business (B2B) and Business-to-Consumer (B2C) print and Web case studies as well as attend sessions from the financial services, industrial, automotive, retail, healthcare/pharmaceuticals and high technology business sectors. Samples of campaigns include customized marketing mailers, Customer Relationship Management (CRM) driven 1:1 communications, Web-fulfilled personalization brochures, integrated print and Web loyalty programs, and marketing-oriented transaction documents. Keynote Sessions 10:00 a.m. "Developing a Successful High Response 1:1 Marketing Program" David Sable, President and CEO, Wunderman New York, will discuss best practices in creating and producing integrated 1:1 direct marketing programs. Design concerns, database segmentation strategies, digital asset management, digital print production and fulfillment will be addressed in the context of actual customer example. (Limited to 1:1 Marketing Forum attendees.) 1:00 p.m. "The Future of Direct Mail" H. Robert Wientzen, President and CEO, Direct Marketing Association, Inc. will discuss the most cost effective ways for companies to market products and services. With the impact of the Internet and terrorist attacks on "snail mail," what is the future of direct mail? Wientzen will provide insights into the future of direct mail and what role it will play in CRM and 1:1 printing. (Open to all ON DEMAND badge holders.) 2:00 p.m. "Making the Customer Happy by Integrating Communications" Rab Govil, President of PODi, the Digital Printing initiative will discuss how customers are able to communicate in the format they choose and how to integrate their channels into the process. Govil will provide observation of companies who have successfully increased responses and revenue by integrating Web, call centers and print to create targeted and personalized messages. Leading companies and their printers will discuss their 1:1 marketing campaigns: * Inside Story: Successful Print & Web 1:1 Programs * Inside Story: The Creation of a Successful Digital Printing Project * Guided Tour: 1:1 Technologies on the ON DEMAND exhibit floor "Attendees will see the hard facts on growth of integrated 1:1 marketing programs in the corporate sectors, types of companies involved in these strategies, what is driving the interest in this technology, and what is on the horizon that offers new revenue and profit opportunities for agencies, clients, and print providers,"said Brian Randall, Group Show Director. "The objective of this event is to make sure attendees walk away with guiding principals and concrete advice on how to develop successful 1:1 marketing projects." 1:1 Marketing Forum Pricing This all day event is being held April 24, 2002, from 9:00 a.m. - 5:00 p.m. and includes all 1:1 marketing programs and a guided tour of the ON DEMAND exhibit floor. The Forum costs $395. For additional information call 1-800-331-5706 (8 a.m. - 7 p.m. CST) or visit: http://www.ondemandexpo.com/ondemandexpo/v31/index.cvn?ID=10020