Company responds to growing demand for trendsetting chemistry-free Zahara Waterless Plates

Enfield, Conn. – Verico Technology, a leading provider of eco-friendly waterless printing plate solutions and advanced coating technologies, announced the appointment of industry expert Eric Friedman as Sales Manager for Verico’s Zahara waterless offset plate products in the Americas Region, effective November 1, 2019. Friedman joins Verico with an experience of over 35 years in the printing industry, most recently as North American Sales Manager for Waterless Printing Products at Toray International America Inc. He also held technical sales and sales management positions at Agfa Corporation and Hoechst Celanese Corporation – Enco Printing Products Division.

“We are delighted to have such an experienced personality like Eric on board, as the worldwide demand for Zahara waterless plate technology is rising continuously,” comments Yuval Dubois, Verico’s President & CEO. “Our latest plate generation Zahara Elite features extraordinary technical improvements like increased speed, higher resolution with consistent durability, measurability and better ink transfer properties in printing. Eric's experience and competence combined with these improved product properties will provide our customers with the highest quality, performance and service.”

At Verico, Friedman will manage the Americas channel for Zahara plates, the industry’s only true and trendsetting chemistry-free offset technology for waterless printing. All customers that adopt Zahara technology, benefit from the eco-friendly features as well as improved profitability and exceptional print quality.

“I am proud to accompany the sales of a trendsetting product manufactured in the USA and to promote the growth of chemistry-free waterless printing technology,” comments Eric Friedman, Verico’s Sales Manager for the Americas Region.

For more information please visit our website at www.vericotechnology.com.