Schaumburg, Ill. – Shane Bertsch is the new Vice President of Strategic Planning & Innovation for INX International Ink Co. Working from corporate headquarters in suburban Chicago, he reports to Bryce Kristo, CFO and executive VP, general affairs.

Bertsch joins INX after spending the last 13 years at HAVI, a global supply chain and packaging service provider for leading foodservice brands. During his time there, he launched HAVI’s Recycling and Waste Solutions business and led sustainability, business process, and product stewardship efforts.

Most recently, Bertsch was responsible for HAVI’s innovation initiatives as Vice President of Innovation. He also worked with INX to develop INXhrc™, natural-based water, solvent and conventional inks for clean and sustainable packaging that were introduced to the market last January.

“We have known and worked with Shane for a long time. He is a gifted leader with a proven record of utilizing innovation techniques to identify and build new business opportunities,” remarked John Hrdlick, President and CEO of INX International Ink Co.

“To better prepare our company for current and future trends in our industry, we needed someone who can focus entirely on providing strategic direction for product development through market intelligence, with customer and brand owner involvement,” continued Hrdlick. “We also need proactive and deliberate strategies that will produce innovative initiatives that lead to sales growth and brand owner partnerships. Shane will provide a link to our R&D team and executive management now and into the future.”

Said Bertsch, “I am motivated and inspired by the incredible talent and opportunity within INX to create new value for customers and brand owners. INX has always impressed me with their integrity and ability to develop new, high quality products with best in class performance. I am thrilled to be part of the team.”

Prior to his years with HAVI, Bertsch worked for Abbott Laboratories, Unilever and Stone Container Corporation. He earned a Master of Engineering Management degree from Northwestern University and has a Bachelor of Science Degree in Packaging from Michigan State University.

To stay in touch with the latest developments, follow INX on Facebook and Twitter and visit www.inxinternational.com.