Free WhatTheyThink webinar, sponsored by Avanti, detailed how marketing services provider Communicorp selected and implemented a print MIS.

WhatTheyThink reported that nearly 150 industry professionals registered to attend a free printing industry educational webinar, “MSP Customer Success Webinar: Communicorp & Avanti Aligning for Success,” sponsored by Avanti. The session was moderated by Frank Romano, and featured Gary Robinette, Director of  Communicorp Technology, and Patrick Bolan, Avanti President & CEO, who led viewers through the MIS evaluation and implementation process.

The free webinar archive is available by visiting WhatTheyThink.com and selecting the Webinars tab.

The goal of the implementation, said Communicorp’s Robinette during the session, “was about enhancing the customer experience.” Robinette explained how Communicorp sought to gain a competitive advantage by improving their customers’ experience; how Communicorp migrated from another Print MIS to Avanti Slingshot®, the drivers behind the move, the evaluation process, and how they chose Avanti Slingshot® and other software partners; how things have improved and how Communicorp became better able to serve their customers; and the lessons that Communicorp learned during implementation and onboarding of the Print MIS.

The presentation also featured a discussion of “10 Analysis Tools” used to map out the evaluation and implementation process which, said Romano, was “worth the price of admission.”

“WhatTheyThink is pleased to partner with Avanti and share this customer success story,” said Eric Vessels, President, WhatTheyThink. “Many print businesses continue to have questions and concerns regarding Print MIS implementations and this informative session will go a long way toward demonstrating the implementation process and the tangible results.”