Industry advocacy group supports creators and innovators to advance the future of print

Chanhassen, Minn. – IWCO Direct, a leading provider of data-driven direct marketing solutions, announced its Executive Vice President of Operations and Customer Experience, Steve Myrvold, has been elected to the 2020 Board of Directors for the Association for PRINT Technologies (APTech). The election was held at APTech’s annual member meeting during the recent PRINT 19 event in Chicago. Myrvold’s term on the board runs through the end of 2022.

APTech is a purpose-driven organization dedicated to supporting the entire printing value chain, offering resources including research, business development, education, events, and governmental representation to its members. The APTech Board is composed of representatives from all aspects of the print industry value chain, including manufacturers, suppliers, and print service providers.

Myrvold is a long-term member of the IWCO Direct management team and has held leadership roles in the direct marketing industry, including serving as both Chairman and Vice Chairman of the Technical Committee at the EMA (formerly the Envelope Manufacturers Association). Through his evaluation and adoption of new technologies that allow print to bring unparalleled value to marketers, he has been instrumental in the transformation of IWCO Direct into a leading provider of data-driven direct marketing solutions. In turn, this provides IWCO Direct clients new opportunities to achieve success for their brands across all channels.

“IWCO Direct strongly believes in the importance of advocacy for our industry and encourages our employees to take leadership roles with influential organizations that support it,” said Jim Andersen, executive chairman of IWCO Direct. “Steve will be an exceptional asset for APTech’s Board of Directors, as he shares his unique insights, keen understanding of the power of print in omnichannel programs, and what is required to drive our industry forward.”