ORLANDO, Fla., April 4 -- NUR Macroprinters unveiled today at the ISA International Sign Expo 2002 its new 8-color NUR Fresco digital press. The NUR Fresco HiQ 8C model delivers photorealistic image quality at faster than ever printing speeds -- resulting in a new standard of performance for suppliers of large format outdoor advertisements and trade show displays. The NUR Fresco HiQ 8C press combines the photorealistic quality attributes of NUR Macroprinters' cost-effective NUR Salsa Ultima machines with the high speed and productivity of the NUR Fresco production presses. This winning combination delivers improved image smoothness, improved light to mid-tone transitions, and eliminates image granularity resulting in photorealistic image quality at apparent resolutions up to 720 dpi. The machines can operate at production speeds in both 8-color photorealistic and 4-color printing modes, achieving print speeds to 860 sq. ft. per hour. Moreover, in keeping with NUR's policy to ensure upgrade paths for current customers, an 8-color upgrade kit will be available for currently owned NUR Fresco 4-color models. "We're excited to introduce our new digital production press at ISA's International Expo," stated Erez Shachar, NUR Macroprinters President and CEO. "The International Sign Expo is one of the two major shows in our industry, and this year takes on added significance since the other key industry show, the SGIA, which normally takes place in the fall, was cancelled after the tragic events of 9/11. Wide-format print service providers no longer need to compromise between high productivity and high image quality when choosing equipment on which to print point-of-purchase materials, transit ads, trade show exhibits and similar high quality displays that are intended for up-close viewing. Our new product line leapfrogs the competition because the NUR Fresco HiQ 8C provides both photorealistic image quality and high levels of productivity. These machines will attract lots of attention from large-format suppliers, especially photo labs and screen printers, seeking new equipment and upgrades to existing equipment," he added.