Krefeld – Baumer hhs, through its subsidiary Baumer hhs India, is now expanding sales and service support in Southeast Asia for its long-standing, Singapore-based partner Mac-Craft Pte. Ltd. “As in other regions, the requirements imposed on performance, quality and reliability in industrial glue application have increased continuously over the years in Southeast Asia, too. Against this backdrop, demand has risen steadily in this region for premium glue application and quality assurance solutions. The close cooperation between Mac-Craft and Baumer hhs India strengthens our already very good position in these growth markets. From our hub in India, we can respond flexibly to the demands of markets in Southeast Asia and deliver our products and spare parts to customers faster,” says Roberto Melim de Sousa, Head of Sales and Service at Baumer hhs, describing the benefits for customers.

Baumer hhs India was established in 2007 and since then Baumer hhs has continuously expanded this location as a sales and service competence centre for the Near East, South Asia and the Arabian Peninsula. In October 2019, the team in Pune in western India, which has grown to 14 employees, will be relocating to a new building with a total of 1,500 m2 of space. The modern site includes offices and a warehouse with a wide range of spare parts and a supply of standard systems. Services for our customers are rounded out by a fully equipped repair shop. In addition to India, Sri Lanka and Bangladesh, Baumer hhs India through its Pune office supports customers in countries such as Bahrain, Yemen, Jordan, Qatar, Kuwait, Lebanon, Oman, Pakistan, Saudi Arabia, Syria and the United Arab Emirates. Joining these countries now are the growth nations of both Mainland and Maritime Southeast Asia, including Indonesia, Cambodia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Baumer hhs India’s General Manager Milind Bhalerao: “We’re looking forward to working with our long-time sales partner Mac-Craft, and together we’re determined to promote the continued success of both the Baumer hhs brand and our customers in the region. Our well-trained sales and service staff will play an important part in expanding and intensifying customer relations in these regions.”

Baumer hhs aims to enhance brand recognition among end customers and machine manufacturers worldwide in its core markets, which are folding carton, corrugated, end-of-line, print finishing and tobacco. The cooperation between Mac-Craft and Baumer hhs India supports this strategic goal by bringing Baumer hhs, as a supplier of solutions for industrial adhesive application, closer to its customers in the Southeast Asian region.