Seattle, Wash. – Reischling Press, Inc. (RPI) a leader in the make-on-demand photo books, greeting cards and business products markets for e-commerce companies, mass retailers, and Fortune 1000 corporations, today announced that it has acquired the assets of SoftPrint Holdings’ ColorCentric, Picaboo.com, and prInternet™ business units.

The acquisition accelerates RPI’s ability to deliver expanded services for product builders, increases capacity and reduces delivery times for RPI’s customer base, and continues to expand our geographic distribution footprint, said Rick Bellamy, CEO of RPI.

“This acquisition continues to increase the RPI suite of services beyond ink on paper, through the addition of in-house capabilities for gifting and promotional items such as mugs, canvas and dye sublimation products,” Bellamy said. “It also strengthens our geographic presence into the Northeast, creating transit cost efficiencies and accelerating time-to-home and time-to-business deliveries dramatically.

“With our three U.S. production facilities in Seattle, Atlanta and Rochester, we will be able to deliver to more than 90 percent of the U.S. and Canadian populations with two-day ground delivery service.”

ColorCentric is an industry leader in the print and fulfillment of content for the digital book publishing and photo markets and offers one of the broadest product portfolios with more than 300 unique products in its catalog. The company’s prInternet technology powers personalized print-on-demand manufacturing workflows cost effectively through a network of global printers in Canada, Australia, New Zealand, and the United States.

Both ColorCentric and prInternet are located in Rochester, NY.

Picaboo.com is a leading provider of custom products for consumers, non-profit organizations and businesses, enabling users to create and print high quality books, cards, calendars, wall décor and promotional products through an easy-to-use web and mobile product builder. Founded in 2004, the company helped spark the growth of the photo book industry with its easy-to-use photo book creation software.

Picaboo.com is located in Boise, ID.

This is the third acquisition for RPI. In 2013, the company acquired DPI, an Atlanta-based company that provides Web-to-print, on-demand products and services for business-to-business customers. In 2011, RPI acquired Paro, a company based in Eindhoven, the Netherlands, that provides print products for the corporate and consumer markets in Europe.

ColorCentric, Picaboo.com and prInternet will become RPI companies. RPI will retain the employees and blend them into the company’s culture of Making Real Connections, Bellamy said. Other terms of the deal, including acquisition price, were not disclosed.