W+D, the leading direct mail solutions provider will premier several of its new “Performance Class” technologies only at PRINT19 this year and show several new direct mail applications, including new market opportunities in direct mail using haptic marketing, that will qualify for 2% 2020 USPS promotional mailing discounts once approved. Most important, W+D will showcase the latest in technologies and upgrades uniquely designed to best process these new direct mail market opportunities.

“PRINT19 will be the premier mailing show this year for anyone serious about mailing” states Andrew Schipke, Vice President, Sales and Marketing for W+D North America. “Chicago is ground zero for the mailing and commercial print industry in the US and we are glad to again be able to show our latest cutting-edge technologies in direct mail converting, printing and inserting at a show with so many other mailing products exhibitors. I counted well over 30 companies that alone have mailing focused products which is key to a great show experience for our mailing and print customers. If you’re into mail inserting technology and especially cutting-edge direct mail inserting PRINT19 will be the only show to see running mail inserters “believes Schipke.

“The latest in haptic direct mail marketing” is the theme for PRINT19, according to Schipke. Haptics is the use of touch in marketing. Research in the neuroscience of touch as a marketing tool has shown significant improvement in direct mail lift and branding, and it has now become highly sought after in direct mail production. “Our goal is to continue to WOW printers, mailers and envelope converters with two of our very popular W+D performance class machines, using not only our latest technology, but also cutting edge haptic direct mail applications. Anyone involved in direct mail from the production to creative side will surely want to see this and pick-up sample we will be running live.”

Direct mail WOW factor W+D will be showing at PRINT19:

• USPS TED-C (Trailing Edge Die-Cuts) shape cut mail that has received USPS full automation rate discounts and now qualify for a 2% discount (not rebate) under the USPS tactile promotions category.
• Low cost photopolymer embossing technology to add haptic tactile feel to the envelope images and make inexpensive paper look very expensive.
• Low cost foiling of the envelope
• ENVaCARD™ – looks like a post card but has some of the benefits of an envelope. 
• 4 color inkjet printing over embossed finished envelopes
  NEW- very complex intelligent haptic direct mail piece with 1:1 color personalized messaging both on the envelope and inside
• NEW-LED UV inline flexo coating/drying solutions for new and existing machines for metallics, textures, gloss, motion, glitter and a wide variety of value-add inline enhancements for the envelope.

W+D will run its newest W+D Halm I-Jet2.0 model – Now the world’s fastest 4+-color envelope overprint envelope press. This 4+ color high speed inkjet overprint can print 32,000 #10 envelopes per hour at a very high 1600 x 1375 dpi and offers the lowest cost of ink and jetter head consumables, using Memjet’s production class inkjet print engine. With nearly 40 presses sold so far this makes the Halm i- jet the leading provider of high-performance envelope inkjet overprinting.

W+D will also be running its new BB700 S2 performance class inserter live at the show with a unique read and print direct mail application on a USPS full automation rate approved TED-C shape-cut envelope. The outer envelope printed by Parkland Direct will show high quality web printing, embossing , hologram foiling and converting into a finished envelope completed with 50% less production touches. This envelope in itself is a must see and will be a sample favorite for creatives. Each envelope and content will be tracked, and 1:1 color personalized messaging will be added both inside and out. The unique W+D BB700 S2 read and print system, which also incorporates a Lake Image Discovery camera and print solution, ensures that the correct variable information, graphics and addresses are printed on the correct matching envelopes with minimal interruptions, and that the full direct mail package is totally IMB trackable. It is the perfect solution to increase throughputs, minimize waste and mitigate risks for highly intelligent mail pieces. An inserted envelope with a time seal perf, plow cost polymer embossing and high quality flexo print will highlight the unique capabilities of Chicago’s own Forest Envelope’s new W+D 410 Easy Enveloper envelope converting machine.

W+D BB700 S2 Inserting system delivers the highest net-on-the-belt numbers for complex, high value direct mail and can do what other inserters cannot.

W+D will be demonstrating at the show:

• TED-C Shape cut, undersized envelopes 4 x 5 1/2” and up to 10 x 13” envelopes
• Tight packages < ¼” total clearance
• Diverse envelope styles: cardboard mailers, baronials, diamonds
• Widest variety of feeders for coin/card affixing, notepads, stickers sheets, odd shape/heavy booklets
• Multiple personalization – Auto Mismatch Recovery (Patent Pending)
• Multiple options for inline personalization of content and envelope -1 to 4 colors
• Batch feeding - either static or dynamic – and selectivity are standard
• Thick packs up to 6/10” and optional 1" thick package capability

The new W+D 410 Easy Enveloper envelope converting system will be highlighted with video and a variety of new haptic shape and embossed envelope samples that have been run on the W+D 410. The W+D 410 Easy Enveloper offers complete size and window change overs in under 30 minutes for direct mail envelopes like #6-3/4, #9, #10 and 6 x 9 ½” envelopes on coated or uncoated stock that runs at speeds of 500 envelopes per minute by operators without prior envelope adjuster experience. The 410 Easy Enveloper also embraces new technology that makes conversion of digital printed sheets a reality without traditional high die cutting or unacceptable waste factors. The W+D 410 has now become the new standard for high quality shorter run direct mail for commercial direct mail printers as well as envelope converters.

W+D will also now highlight the new W+D 628 direct mail performance envelope converting platform. This new model is ground breaking in terms of simplicity of use and level of print output quality and was first shown running at W+D ‘s Direct Mail Days in Germany this past June. The first four W+D 628 machines are scheduled for shipments to North America in Q4 2019 in both web and blank machine configurations to four different US envelope converting customers. Two of the machines will have all new AMS LED UV drying for flexo printing and coating capability that will rival offset printing at fraction of the cost and time. W+D will be handing out #10 envelope samples of the 175 line screen 4 color process printed web flexo with LED UV spot coating printed converted and if you would like embossed all inline that will make you true believer that change is coming to the direct mail markets especially when you find out that this can all be done with one production touch at speeds of up to 1200 EPM.

All latest “W+D Empowering the Envelope” innovations can only be seen in Booth 2221 at Print19

W+D New Halm i-jet 2.0 will make its first North American appearance at PRINT19.