Virginia-Based Martech Company Looks to Disrupt Political Ad Industry

Richmond Va. – Taradel announced today the launch of an all-in-one political ad platform that helps candidates identify campaign targets, design ads, and deploy integrated direct mail and digital campaigns to voters — in minutes.

“Political ad spend is at an all-time high,” said Taradel founder and CEO, Jim Fitzgerald. “But the ad industry is focused on the well-funded state and federal campaigns. Our platform gives every candidate, regardless of budget, access to the same marketing tools used by high-dollar consultants. The opportunity is in the tens of thousands of local campaigns currently underserved.”

In a recent webinar attended by dozens of 2019 candidates, Taradel demonstrated key features of its political mail platform. Highlights include a targeting tool for VTDs ranging from school precincts to congressional districts, built-in access to L2’s database of 190 million regularly-updated voter records, and nearly one hundred free, professionally-designed ad templates.

The platform enables campaigns to reach the same target voters with Facebook ads, Google display network banner ads, and through email marketing via its opt-in email database.

Additionally, users can upload in-house data to reach specific voters for grassroots fundraising or other outreach efforts.

“This concept has already been proven in most other industries,” said Chris Barr, director of marketing for Taradel. “It doesn’t make sense to tie-up your staff on processes that can be automated. Our platform is built on data and efficiency. This is the future.”

Launched by Fitzgerald in 2003, Taradel has grown from a spare-room startup into a leading provider of direct mail and integrated marketing solutions, bolstered by partnerships with brands such as Progressive Insurance, Staples, Lawn Doctor®, and Canada Post. In 2018, the company reported over $18M in revenues with forty full-time employees and was named to the Inc. 5000 for the 12th consecutive year.

With over 1,700 independently verified reviews on the ShopperApproved consumer rating website, Taradel’s platform has a 4.7 out of 5 star rating.

To learn more visit https://politicalmail.taradel.com/.